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Online Enrollment Marketing Manager

Apply now Job no: 6031
Work type: Full Time
Location: Providence, Rhode Island
Categories: Staff/Administration, Calendar Year (12-Month), Admissions

 

Summary

Leads the development and implementation of admissions marketing activities for the College of Online Education (COE) maintaining optimal marketing results for the college

 

Essential Job Functions

  • Tracks and analyzes marketing activities to determine effectiveness in meeting the College of Online Education’s enrollment goals and return on investment
  • Researches and recommends new marketing initiatives, as well as analyzes campaign effectiveness
  • Develops advertising campaigns for a variety of programs to different audiences, while maintaining a consistent message
  • Develops and manages partnerships with external marketing agencies to develop marketing campaigns for COE consistent with university messaging
  • Analyzes vendor outreach in order to select high potential opportunities for future marketing campaigns
  • Collaborates with COE communications team on the creation of content for the college’s website and other digital platforms, as well as digital ad campaigns
  • Monitors and tracks monthly invoice processing
  • Monitors the departmental budget
  • Performs other duties as assigned

 

Required Qualifications

  • Minimum of a bachelor's degree
  • Moderate amount of experience working in marketing, communications or in other related work

 

Preferred Qualifications

  • Bachelor’s degree or greater in marketing, communications or a related field of study
  • Experience with using any of the following systems: Salesforce, Salesforce Marketing Cloud, Google AdWords, Google Analytics, Facebook Ads Manager, and/or Drupal CMS
  • Three or more years of experience with digital advertising campaigns

 

Johnson & Wales University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, genetic information, national origin, disability status, protected veteran status or any other basis prohibited by law.


Advertised: Eastern Daylight Time
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