Summary

Leads the universitywide strategic development of print and email-based recruitment marketing materials and campaigns

Diversity & Inclusion 

Embracing diversity for a richly inclusive community is a Guiding Principle at JWU. Our students, faculty and staff have varied backgrounds, experiences and perspectives that unite us as one community and contribute to our success. We are committed to enhancing the diversity of our workforce teams and we encourage individuals from underrepresented groups to apply. 

Johnson & Wales University is an equal opportunity employer. The university does not illegally discriminate on the basis of any protected class.  All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, familial status, gender or gender identity, genetic information, military service, national origin, pregnancy and related conditions, race, religion, sex, veteran status, or any other basis prohibited by law.

Essential Job Functions

• Designs, develops and leads the implementation of print, email and other applicable campaigns targeting prospective students through their matriculation
• Oversees the short and long-term development of integrated multi-channel campaigns aimed at the attraction and enrollment of prospective on-ground students
• Manages a complex array of marketing projects from beginning to end which involves a high degree of collaboration between other university departments
• Maintains the optimization of the university’s customer relationship management (CRM) platform for direct communications for prospective students
• Remains up-to-date with the university’s CRM technology enhancements and leverages the CRM platform to solve for critical marketing challenges, as appropriate
• Directs the university’s continued efforts to segment enrollment communications for prospective students effectively while by building awareness for the unique opportunities offered by our various and distinctive colleges and campuses
• Evaluates campaign results and makes changes to continuously improve campaign effectiveness
• Works with other members of the department to optimize and update the admissions focused pages of the website
• Oversees paid lead vendor relationships to maintain optimal outcomes
• Assists in the preparation and monitoring of department budget
• Supervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against job accountabilities, department goals and established university, campus and department policies and procedures
• Performs other duties as assigned

Required Qualifications

• Minimum of a bachelor's degree
• Moderate amount of experience working in admissions or other related experience 
• Experience with Slate  

Preferred Qualifications

• Four or more years of experience developing and executing marketing campaigns for university admissions audiences either in a director or supporting role
• Three or more years of experience with Slate 
• Knowledgeable of a variety of vendors supporting enrollment management marketing efforts

Please Note:

Qualified candidates must live or relocate within a daily commuting distance of the Providence Campus location upon hire.

Applications are accepted on an ongoing basis until job posting is closed.