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Manager of Search Engine Optimization (SEO)

Apply now Job no: 6698
Work type: Full Time
Location: Providence, Rhode Island
Categories: Staff/Administration, Calendar Year (12-Month), University Marketing, Information Technology

 

Summary

Manages search engine optimization (SEO) efforts for the university’s website including research, monitoring, implementing, and reporting on organic website performance

 

Essential Job Functions

  • Develops and implements strategies, plans and initiatives to achieve website traffic and performance goals in the short and long term
  • Manages web content to achieve improved organic search performance for the university’s website properties utilizing various analytics and data visualization tools
  • Identifies content gaps and strategic SEO opportunities and collaborates with the content development team to develop and implement content marketing initiatives
  • Monitors user experience and implements website experience and conversion improvements using analytics tools and disseminates user experience results to marketing and admissions teams
  • Collaborates with digital marketing and the customer relationship management (CRM) teams to ensure website properties are structured to track key conversions, events, and goals
  • Keeps abreast of changes in the field to track trends and make recommendations for changes or updates to the department functions
  • Collaborates with various departments universitywide to identify key performance indicator’s (KPI), develop dashboards, and interpret metrics, to deliver data-driven recommendations
  • Performs ongoing keyword research including discovery and expansion of keyword opportunities
  • Collaborates with information technology on preparing, analyzing, prioritizing, and addressing areas for improvement identified in technical SEO audits
  • Conducts backlink analysis, opportunity identification, solicitation, and optimization
  • Performs other duties as assigned

 

Required Qualifications

  • Minimum of a bachelor's degree
  • Moderate amount of experience in search engine optimization, analytics, research, and reporting in higher education or other related experience 

 

Preferred Qualifications

  • Bachelor's degree or greater in marketing, communications, information technology, user experience, website design, data analytics or a related field of study
  • Demonstrated experience using Google Analytics, Google Data Studio, MS Excel, PowerPoint and Tableau
  • Proven experience using SEO optimization tools
  • Experience with developing and delivering advanced KPI reporting on website performance
  • Experience with managing SEO on a complex web infrastructure with over 1 million pageviews per month
  • Knowledge of WCAG and ADA compliance standards
  • Experience using Cascade CMS

 

Embracing diversity for a richly inclusive community is a Guiding Principle at JWU. Our students, faculty and staff have varied backgrounds, experiences and perspectives that unite us as one community and contribute to our success. We are committed to enhancing the diversity of our workforce teams and we encourage individuals from underrepresented groups to apply.

Johnson & Wales University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, genetic information, national origin, disability status, protected veteran status or any other basis prohibited by law.


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