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Director of Institutional & Advancement Marketing

Apply now Job no: 7039
Work type: Full Time
Location: Providence, Rhode Island
Categories: Staff/Administration, Calendar Year (12-Month), Communications



Leads the development and execution of strategic marketing campaigns in support of the university’s brand, institutional priorities, fundraising, advancement, and alumni and donor engagement


Essential Job Functions

  • Researches and analyzes trends in the industry and recommends new marketing initiatives and changes in campaigns to support effective marketing campaigns 
  • Leads strategic direction for marketing strategy and campaigns in support of the university’s brand and institutional marketing, as well as establishes metrics and tracks the effectiveness and success of campaigns
  • Serves as the lead strategist and project manager for a range of short-, medium, and long-term marketing campaigns, including the core strategic marketing approach for the University’s major development campaigns, including planning, vendor management, content planning, and creation
  • Acts as university liaison to establish and maintain partnerships both internally across university departments, and externally with marketing agencies to develop university marketing campaigns
  • Collaborates with senior leaders, as well as ,other university departments to identify objectives, content requirements, and project scope and timelines for strategic marketing campaigns
  • Collaborates with the University’s media relations and external communications divisions, as needed
  • Assists in the preparation and monitoring of department budget
  • Supervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against position expectations, department goals and established university, campus and department policies and procedures
  • Supervises and manages student employees, as necessary, to enhance their academic and professional development
  • Performs other duties as assigned


Required Qualifications

  • Minimum of a bachelor’s degree
  • Significant amount of experience working in marketing, marketing communications, advancement/fundraising, or in other related work 


Preferred Qualifications

  • Bachelor’s degree or greater in communications, marketing, business or a related field of study


Please note: Qualified candidates must live or relocate within a 100 mile radius of the Providence Campus location upon hire.


Embracing diversity for a richly inclusive community is a Guiding Principle at JWU. Our students, faculty and staff have varied backgrounds, experiences and perspectives that unite us as one community and contribute to our success. We are committed to enhancing the diversity of our workforce teams and we encourage individuals from underrepresented groups to apply.


Johnson & Wales University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, genetic information, national origin, disability status, protected veteran status or any other basis prohibited by law.

Advertised: Eastern Daylight Time
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